Goodwill has been named the Disability Nonprofit Brand of the Year as part of the 2015 Harris Poll EquiTrend Study, an annual brand equity study.
The study ranked consumer awareness and perception of charitable nonprofit brands based on three factors - familiarity, quality and purchase consideration - that result in a brand equity rating for each brand. The study, in its 27th year, surveyed more than 38,000 Americans who assessed brands across 148 categories.
"We're proud at Goodwill of being able to offer a hand up to individuals with disabilities or other challenges that might prevent them from having full access to the American dream," said James K. Stiff, the president of Goodwill Industries of Middle Georgia and the CSRA. "Last year, our Goodwill provided more than 225,000 hours of employment for individuals with disabilities, many of them veterans working at Fort Gordon and Robins Air Force Base. Our work with these individuals helps to make our communities stronger and more inclusive."
For more information on the Harris Poll EquiTrend, go to http://bit.ly/1NdT2PH
To learn more about services and individuals served by Goodwill Industries of Middle Georgia and the CSRA, visit www.goodwillworks.org.